We aimed to craft a brand identity that reflects their commitment to timeless elegance through minimalism and sophistication. The design approach is deliberately clean and refined, highlighting Auroræ's artistry with strikingly clear product imagery and a sleek, pared-back aesthetic. Minimal colors and a predominantly black-and-white palette allow each piece to shine, emphasizing quality and craftsmanship over excess.

Our collaboration extended to Auroræ's digital presence, where we developed a streamlined online experience that feels as refined as the jewelry itself.

From branding to website design, every touchpoint is designed to elevate the user journey and embody Auroræ’s brand ethos—pure, modern, and unforgettable. This partnership brings their vision to life, creating a digital space that resonates with elegance and clarity.

Credits

Photographers
Cat Han, Cottonbro Studio

Videographer
Cottonbro Studio

Post House
Myth Films